Trade Mark

02-08-2010: Papa John's Gains in the Pizza Wars

It is not always understood that Papa John's Pizza International (PZZA) is the nation's third largest pizza parlor franchiser with over 3,000 locations in the U.S. in most states, and a substantial presence overseas around the world. The rate at which this company has grown to overtake the two leaders, Domino's and Pizza Hut is nothing sort of phenominal. For that reason it is liked by research organizations and analysts alike, and commands a healthy balance sheet allowing further expansion potential.

The company has benefited from reduced commodity prices of late for flour and cheese, and is supportive of its franchisees. Using imaginative advertising and other gimmicks to attract new customers, the company is able to build off its growing base to increase advertising and competition for the "big two" in the pizza field.

Americans seem to like to eat out and even a dull economy with lots of unemployment has not dulled the customer base for fast food outlets. They do apear to be in a weak industry group when lumped together with other types of "restaurants," but it seems pretty clear that fast food companies represent relatively safe investments in a channelized stock pattern, currently near the bottom of their trading ranges.

Our article on Papa John's Pizza International Inc. (PZZA) is in the Archives Section below.

Our 39 Stocks Tracking Program

This is an experimental daily tracking program for each of the 39 stocks on our Active List. (We may be able to update this only every few days.) Please do not utilize it before testing it to your own satisfaction.

Instructions for use are as follows:

This program looks at the maximum or minimum price attained by each stock over a period stated at the top of the program. Under the column headed "Sig" (Signal) there are two arrows. The first arrow corresponds to the long-term direction we think the stock might move according to the Decision Matrix in the original article written about the stock. (Most stocks on Zenith are considered "buy" recommendations, but some are short candidates.) We believe in the short term, all stocks can be traded long or short because the overall market direction will swamp out fundamental considerations. But it is important to keep the long-term in view, as well.

The second arrow under the "Sig" column is the critical one. We draw two least-square lines through either the highs or lows of the daily prices along the period indicated, and then take a fraction of the distance between those lines and the extremes (maximum, minimum prices) to determine potential entry points. These are considered "best prices" for the moment. These points are indicated in the columns headed "HiEnt" and "LoExt", respectively. The intent is to get you the best price as there is a high degree of probability one of these prices closest to the most recent close will be hit again in the near future. The entire list is ordered by a factor in the "Rank" column which is the difference between the minimum price ("MnPr") and the most recent Close. The second arrow under the "Sig" column indicates if the close is within the area between the minimum price and the LoExt, or between the maximum price and the HiEnt. The second arrow has been set up for a trending signal. idea is to get the "best price" for a good-until-canceled limit order. If one thinks the market is trending, then the idea would be to take advantage of a "breakout."

For trend-following traders, the list has been ordered so that all the buy signals are at the top and all the sell signals are at the bottom.

For reaction-following traders, the signals should be reversed. Most of the time, the market is trending, but when it does react, it can quickly recover the profits being lost by trend-followers who hung in too long. Zenith's traders generally use reaction (oscillator) indicators, but only after some recent and immediate momentum is established in the direction of the trade, i.e. never trying for or at the exact top or bottom. Reacting systems are not recommended by us for the average trader (Do as we say, not as we do.)

There is a way to offset overall market influence to reduce risk, simply by diversifying, trading stocks from both ends of the list and having an equal number of shorts and longs. This will mess up "buy and hold" strategies but is useful for day traders.

Archive List

02-08-2010: Papa John's Pizza International Inc. (PZZA): Phenominal Growth

02-03-2010: Centene Corporation (CNC): Health Insurer or R/E Developer?

02-03-2010: Metropolitan Healthcare Networks Inc. (MDF): Needs a Better Listing

01-28-2010: Interactive Data Corporation (IDC): Jumps on Buyout Rumor

01-23-2010: Sturm, Ruger & Co. (RGR): Shootings Not Our Responsibility

01-19-2010: Amedisys Corporation (AMED): Medicare Demands Efficiency

01-14-2010: Wonder Auto Technology Group (WATG): China Again!

01-12-2010: Zenith on Religion

01-11-2010: Telestone Technology Inc. (TSTC): A Bet on Western China

01-09-2010: Alliance One International (AOI): Socially Irresponsible

01-07-2010: NewMarket Corporatioin (NEU): Got the Lead Out

01-03-2010: NStar Company (NST): Rates Coming Down Index

12-30-09: Silgan Holdings (SLGN): Joins S&P 400 Index

12-23-09: Direc-TV Group (DTV): Checkered History

12-19-09: Allscripts-Misys Healthcare Solutions Inc. (MDRX): Waiting for Some Stimulus

12-15-09: Valley National Bancorp (VLY): New Jersey Good Life

12-11-09: Gymboree Corporation (GYMB): Poised for Further Growth

12-06-09: F5 Networks Inc. (FFIV): The Internet Is the New Economy

12-02-09: Bucyrus International Inc. (BUCY): Researchers In Agreement

11-24-09: Linn Energy PLC (LINE): Large Dividend

11-19-09: Huntsman Corporation (HUN): Takeover Candidate

11-17-09: Montpelier RE Insurance Holdings Ltd. (MRH): Not Boring

11-13-09: Warner Chilcott PLC (WCRX): Five Tax Jursidictions

11-10-09: Calgon Carbon Corporation (CCC): Overseas Selling or Protectionism?

11-04-09: Vulcan Materials Co. (VMC): Waiting for Some Stimulus

10-30-09: Zimmer Holdings Inc. (ZTH): Stable, Relevant, and Sound

10-28-09: Cogent Communications Group Inc. (CCOI): Top of Internet Food Chain

10-25-09: NVE Corporation (NVEC): Spin on "Spintronics"

10-15-09: EnCana Corporation (ECA): Splitting Into Two Companies

10-09-09: Sykes Enterprises, Inc. (SYKE): Outsource Everything, Even Customer Service

10-04-09: Sybase, Inc. (SY): Software Giant

09-30-09: Knight Capital Group (NITE): Waiting To Pounce

09-27-09: DeVry, Inc. (DV): High Unemployment Means High Enrollment

09-21-09: Ralcorp Holdings Co. (RAH): Acquisition Champion

09-16-09: Cerner Corporation (CERN): Helping Build e-Hospitals

09-11-09: First Solar, Inc. (FSLR): Germany and China Support

09-08-09: Emerson Electric Co.: 54% of Revenue from Overseas

09-02-09: Monthly Traffic Report for August

09-01-09: Griffon Corporation: Electronics Wannabee Stuck Making Garage Doors

08-25-09: Green Mountain Coffee Roasters Co. (GMCR): Focused on Earnings Growth, Acquisitions, Not Fundamentals

08-19-09: Buckle, Inc. - The (BKE): Youth Culture Fashions

08-12-09: Atlantic Tele-Network Co. (ATNI): Instant Transformation to Nationwide Wireless Player

Zenith's Active List of 39 Stocks as of 02/06/2010

(Updated once a week, usually on Saturday)

Note: Zenith tries to pick only stocks which are shortable, but sometimes stocks appear afterward on the SEC Regulation SHO list of stocks which are not shortable, which is beyond our control.

On some stocks, Zenith may hold more than the number of shares it trades in its inventory. Thus the "short" sale of such a security would technically not be a "short" sale for us and not subject to SEC rules regarding selling securities which are not deliverable. Also, stocks pop on and off the list available for shorting on successive days, so the presence of a stock on the current SHO list doesn't mean it was there at the time it was shorted.

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What are the last three entries in the Active Stocks chart list? These represent typical high-, low-, and mid-cap mutual funds to help us gage the tenor of the stock market as a whole.


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Trading in stocks involves risk, and past performance is no guarantee of future profits.   Zenith does not sell advice nor does it manage discretionary accounts other than its own.  Readers should be aware of the vested interest that all traders / brokers have in encouraging other traders to make the same transactions.    No one should follow investment advice blindly. This web site should be used only as a "sounding board" for confirming one's own opinion.   Any suggested order placements should be reviewed and reset to fit current market conditions by individual traders.  

Recommendations may include trades which have already been made on the same or a previous day,otherwise the issue is placed on a "watch list."  Suggested stock trades are based upon an approximate maximum $30,000 capitalization requirement per trade.   Zenith's actual trades may be larger.

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